'McLaren', the ultimate sports car brand that surpasses the limit of highway, started road car business in 1990 on the basis of a number of victories at numerous racing competitions. As completing the construction of the McLaren Technology Centre (MTC) in Surrey, England in 2004, they started manufacturing road cars in earnest. They developed and presented McLaren 12C based on F1 racing car in 2011 and released McLaren P1 in 2013 which was the world's first hybrid super car, surprising the whole world, followed by Coupe of the super car series 'McLaren 650S', convertible 'Spider', 'McLaren 675LT' the super car series based on F1 technology integration, and the sports car series 'McLaren 570S' and 'McLaren 540C', and McLaren is now establishing its reputation as a 'road car brand' with various product lines beyond 'F1 legend'.

In 2015, McLaren Seoul is established, and has led Korean super car culture under a mission statement 'To deliver unforgettable experience with the best car in the world.'