McLaren Seoul announced on 5th June, 2023 that it has completed the 'ARTURA Neon Drive', a VIP customer invitation event held in Songdo International City, Incheon.

This event was prepared to provide a plug-in hybrid (PHEV) ARTURA experience that provides powerful performance and optimized driving feeling in the city. It is characterized by allowing you to experience the true nature of ARTURA prior to the full-scale domestic delivery of the car. The venue of the event was also held in Songdo International City, where it is easy to access downtown and high-speed driving on Incheon Bridge.

The program consisted of an ARTURA presentation, interior and exterior viewing of the car, and a test drive. In addition, the participants experienced a higher level of driving pleasure while listening to explanations in the car that the instructor accompanied them on a test drive.