To make people happy by providing premium products, services, and experience for human mobility
Watts, meaning a power unit, is an indicator of measuring cyclist's level, and it is an indispensable factor in cycling that become specialized.
Under a mission statement ‘To make everyone on a bicycle happy.’, WATTS Cycling is established in 2008 for the purpose of spreading authentic cycling culture to millions riders in Korea. Since the establishment, the WATTS has a reputation as a 'Premium bicycle concept store' among Korean riders by providing a variety of products and events, and nowadays it has distributed global prestigious bicycle products and apparel brands. WATTS Cycling has several official distribution licenses in Korea. They include bicycles of STORCK BICYCLE of Germany, PASSONI and SARTO of Italy, and RITTE of America and apparel of CAFÉ DU CYCLISTE of France, ISADORE of Slovakia, ATTAQUER of Australia, and ALÉ of Italy and cycling computer of GARMIN of America.